National Bank of Samoa (NBS) is a fully locally owned bank in Samoa. The NBS offers a broad range of banking products and services to governmental, business and personal customers. NBS aims to be the financial institution of first choice in Samoa, and looks to provide the highest quality service across a full range of banking products for the benefit of their customers and all of Samoa. Alongside NBS’s mission to be a growth driven, ethical bank dedicated to Samoan culture, people and its customers, the bank also seeks to lead through innovation of its services. Recently NBS launched Samoa’s first ever mobile phone banking service, and in 2012 in partnership with Digicel continued to lead the market with new innovation as they announced the launch of their Ezibank Prepaid Mobile Top Up. Both products were a great success and set a solid platform in the market place for bigger and greater things to come. NBS regard the launch of their mobile phone banking as only phase one in the strategic upgrade and redevelopment of the bank. Grey Investment Group has shareholding in the National Bank of Samoa. While not on the board, it has been involved with the business for over 10 years. Although it has strong competition from the other three banks in Samoa; Westpac, ANZ and the Samoa Commercial Bank; it has gained in customer base and currently has about 17% of the total market in Samoa, which has strong potential for growth and increased marketshare. View the website here.